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Alignment first.
Growth follows.

Support that meets your studio where it is.

Helping you move forward with intention and momentum.

Areas of Expertise

Sales & Client Journey

From first inquiry to long-term membership, I help studios build intentional sales processes that create better experiences, stronger conversions, and lasting client relationships.

 

This may include:

  • Sales strategy

  • Lead management

  • CRM setup & automations

  • Intro offer optimization

  • Client onboarding

  • Sales scripts

  • Conversion tracking

  • Referral strategy

Business Strategy & KPIs

Great decisions come from clarity, not guesswork. I'll help studio owners understand what their numbers are telling them and how to use that information to confidently move the business forward.

 

This may include:

  • KPI dashboards

  • Pricing strategy

  • Capacity & utilization

  • Revenue analysis

  • Break-even planning

  • Membership performance

  • Business assessments

Operations & Studio Systems

The strongest studios run on consistent systems, not constant owner intervention. Together, we'll simplify your operations so your business becomes easier to manage and easier to grow.

 

This may include:

  • SOP development

  • Operational workflows

  • Studio software optimization

  • Team communication

  • Reporting systems

  • Daily, weekly, and monthly operating rhythms

  • Automation implementation

Leadership & Team Development

As a studio grows, leadership becomes just as important as operations. I help owners build the structure, accountability, and team needed to support long-term success.

 

This may include:

  • Hiring strategy

  • Interview process

  • Staff onboarding

  • Leadership coaching

  • Performance expectations

  • Team accountability

  • Organizational planning

Ongoing Consulting & Accountability

Sometimes studio owners don't need another course or another template—they need an experienced partner to help them think through decisions, solve challenges, and stay accountable.

 

Whether we're working on one priority or several, I provide strategic guidance, implementation support, and ongoing accountability to help studio owners continue moving forward with confidence.

Marketing & Member Retention

Marketing attracts the right people. Retention keeps them coming back. I help studios create thoughtful strategies that support sustainable growth without relying on constant promotions or discounts.

 

This may include:

  • Member retention strategy

  • Client communication

  • Community building

  • Social media strategy

  • Email marketing

  • Client experience

  • Referral programs

Real Studios,
Real Work

Nothing matters more to me than the people I serve. I take the time to listen, understand, and build personalized plans that fit each client’s goals, because lasting transformation starts with feeling seen, supported, and valued.

  • Studio Growth

    I have worked with Wendy for over a year and have personally seen her grow a Pilates studio in membership by at least 150 Members with her enthusiasm and business background. Wendy created a community where people became friends inside and outside of the studio, found joy in coming to class because she was always present and made a point to get to know each and every client. Wendy is so passionate about the fitness community and will continue to guide and have a huge impact in growing any business.

    -- KAri G.

  • Seamless Growth

    Wendy was a supporter from afar of our studio before we even had a call. She was very thorough in our Clarity call about what could be most beneficial for us and walked us through several options for working with her. She came with a decent knowledge of our business beforehand from researching herself and then came to our first Alignment session with SO MANY IDEAS to help us grow and make things more seamless from operations to client journey. Wendy truly has been in the industry on all sides and just wants to see people grow.

    -- Tay

  • Clients First

    Wendy was hands-down the best General Manager I’ve encountered in the fitness world. Her combination of deep fitness expertise and a 'client-first' mentality took our studio and all of the instructors, from mid-level success to continually surpassing month end goals and targets. Wendy was attentive, knowledgeable, and always went the extra mile to ensure a world-class experience for every single member and staff member. Working with Wendy would be an amazing asset to any fitness studio and their staff!

    -- JILL C.

  • Align & Elevate

    Any team or organization would be incredibly fortunate to have Wendy. She doesn’t just improve a workplace; she elevates it and brings people together in the process.

    -- Laura F.

  • Confident & Equipped

    Working with Wendy at Aligned Studio Consulting has been a game changer for my Pilates business. She helped me create clear, effective systems and reporting that provide better insight into my operations and growth opportunities. 

    Wendy is knowledgeable, supportive, and truly understands what it takes to run and scale a studio. Thanks to her guidance, I feel more organized, confident, and equipped to continue growing. I highly recommend her to any studio owner looking to strengthen their business!

    -- Kim R.

Every Studio Is Different

No two studios face the same opportunities or challenges, which is why every consulting engagement is customized.

The areas above represent the ways I most often support boutique fitness studio owners, but there isn't a one-size-fits-all package. After learning more about each business, goals, and current priorities, I'll recommend the approach that will provide the greatest impact and create a customized scope of work designed specifically for that studio.

Whether a studio needs support with one area of the business or a more comprehensive consulting partnership, we'll build a plan that meets them where they are and helps move their business forward with clarity and intention.

A.L.I.G.N. Values

A

Alignment before action.

I get clear on what matters before adding more, ensuring your growth is built on a solid foundation.

L

Leadership with intention.

Support for confident, grounded decisions — not reactive ones. Lead your studio with clarity and calm.

I

Informed by experience.

Guidance shaped by real time inside boutique fitness studios. I know the unique challenges you face daily.

G

Guidance, not just grind.

Steady support without pressure, urgency, or burnout. I prioritize sustainable pace over frantic effort.

N

Nurtured growth.

Growth built to last — for your studio and the life behind it. Nurturing the human element of your business.

Connect 

Please fill in your contact details and I will get back to you.

Preferred Contact Method
Wendy Headshot

I’m so glad you’re here. Whether you have a question, are exploring ways to grow your studio, or just want to connect, I’d love to hear from you. Fill out the form below and I’ll be in touch soon.

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