Areas of Expertise
Sales & Client Journey
From first inquiry to long-term membership, I help studios build intentional sales processes that create better experiences, stronger conversions, and lasting client relationships.
This may include:
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Sales strategy
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Lead management
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CRM setup & automations
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Intro offer optimization
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Client onboarding
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Sales scripts
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Conversion tracking
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Referral strategy
Business Strategy & KPIs
Great decisions come from clarity, not guesswork. I'll help studio owners understand what their numbers are telling them and how to use that information to confidently move the business forward.
This may include:
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KPI dashboards
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Pricing strategy
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Capacity & utilization
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Revenue analysis
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Break-even planning
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Membership performance
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Business assessments
Operations & Studio Systems
The strongest studios run on consistent systems, not constant owner intervention. Together, we'll simplify your operations so your business becomes easier to manage and easier to grow.
This may include:
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SOP development
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Operational workflows
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Studio software optimization
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Team communication
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Reporting systems
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Daily, weekly, and monthly operating rhythms
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Automation implementation
Leadership & Team Development
As a studio grows, leadership becomes just as important as operations. I help owners build the structure, accountability, and team needed to support long-term success.
This may include:
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Hiring strategy
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Interview process
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Staff onboarding
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Leadership coaching
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Performance expectations
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Team accountability
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Organizational planning
Ongoing Consulting & Accountability
Sometimes studio owners don't need another course or another template—they need an experienced partner to help them think through decisions, solve challenges, and stay accountable.
Whether we're working on one priority or several, I provide strategic guidance, implementation support, and ongoing accountability to help studio owners continue moving forward with confidence.
Marketing & Member Retention
Marketing attracts the right people. Retention keeps them coming back. I help studios create thoughtful strategies that support sustainable growth without relying on constant promotions or discounts.
This may include:
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Member retention strategy
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Client communication
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Community building
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Social media strategy
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Email marketing
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Client experience
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Referral programs
Real Studios,
Real Work
Nothing matters more to me than the people I serve. I take the time to listen, understand, and build personalized plans that fit each client’s goals, because lasting transformation starts with feeling seen, supported, and valued.
Every Studio Is Different
No two studios face the same opportunities or challenges, which is why every consulting engagement is customized.
The areas above represent the ways I most often support boutique fitness studio owners, but there isn't a one-size-fits-all package. After learning more about each business, goals, and current priorities, I'll recommend the approach that will provide the greatest impact and create a customized scope of work designed specifically for that studio.
Whether a studio needs support with one area of the business or a more comprehensive consulting partnership, we'll build a plan that meets them where they are and helps move their business forward with clarity and intention.
A.L.I.G.N. Values
A
Alignment before action.
I get clear on what matters before adding more, ensuring your growth is built on a solid foundation.
L
Leadership with intention.
Support for confident, grounded decisions — not reactive ones. Lead your studio with clarity and calm.
I
Informed by experience.
Guidance shaped by real time inside boutique fitness studios. I know the unique challenges you face daily.
G
Guidance, not just grind.
Steady support without pressure, urgency, or burnout. I prioritize sustainable pace over frantic effort.
N
Nurtured growth.
Growth built to last — for your studio and the life behind it. Nurturing the human element of your business.
Connect

I’m so glad you’re here. Whether you have a question, are exploring ways to grow your studio, or just want to connect, I’d love to hear from you. Fill out the form below and I’ll be in touch soon.
